Social Media Marketing Specialist
Company: Artech LLC
Location: Leesburg
Posted on: January 26, 2023
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Job Description:
Content Studio: Social Media Marketing Specialist
The Content Studio is VW Marketing s In-house Social + Content
team. We are seeking a Social Media Marketing Specialist to lead
Social Media Strategy and helping to support Social Media projects
and operations. This role will work closely with the Content
Manager of the Content Studio in developing Social Media Strategy
and Best Practices.
This Social Media Marketing Specialist will work closely with the
team s Social and Creative members to help develop social assets
and copy. The role will also work with the team s Content Producers
to help align any relevant production aspects. This role will also
assist the Content Manger in team operations including
Vendor/Agency management, budgeting and finances, and resource
management.
ROLE RESPONSIBILITIES
" Develops Social Media strategy for assigned projects, integrating
brand messaging positioning, as well as Social best practices and
insights
" Works with Studio Content Manager and team Content Producers in
developing and compiling the Brand s Social organic content
strategy for projects and campaigns
" Supports Social Media projects from inception to completion,
ensuring strategic and creative alignment are met
" Supports project status, and milestones through team s project
management platforms
" Works with Social Community & Engagement Specialist in developing
Social editorial calendar, participates in any relevant
brainstorms
" Assists in social publishing and scheduling when needed
" Assists Studio Content Manager in processing vendor invoices and
managing team finances and budgets
" Works with other team members to develop Social storytelling on
assigned projects
QUALIFICATIONS
Years of Experience: 5+ years of relevant experience
Education: Bachelor s Degree in Marketing, Communications, Digital
Marketing, Social Media, or related field - required
Skills:
" Communication Skills: Strong verbal, writing, and grammatical
skills. Be authentically positive, fun, and enthusiastic
" Cross collaboration: Comfortable in bringing people, processes or
systems together to achieve common goals
" Organization: Able to work under tight deadlines, work under own
initiative, and multi-task various projects
" Resourceful: Able to learn and Client available brand resources
and leverage them in everyday work. Strong problem-solving
skills.
" Analytical and conceptual thinking: Ability to align and develop
content according to establish Brand and campaign guidelines. Able
to analyze and interpret social media metrics and insights to
optimize content.
Specialized Skills:
" Must have experience in Social Media Marketing, preferably for a
consumer brand or similar experience with a Marketing/Advertising
agency
" Strong knowledge of Social Media strategy on both legacy and
emerging platforms
" Strong experience working with a consumer brand, ensuring brand
positioning is reflected in Marketing/Advertising materials
" Experience with Project Management platforms (Asana, Click-Up,
Monday, Sharepoint, etc.)
" Experienced at prioritizing multiple tasks and requests across
multiple stakeholders
" Strong relationship management and conflict resolution skills;
Clearly demonstrates the ability to work in a dynamic environment
through flexibility, resilience and a positive outlook
" Excellent communicator with ability to write clear,
well-constructed communications. Strong Client Excel skills and
experience
" Experience developing social media content, calendars, and
strategy
Work Flexibility: Domestic travel may be required - estimated at 10
- 15%
Keywords: Artech LLC, Leesburg , Social Media Marketing Specialist, Other , Leesburg, Virginia
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