Social Media Marketing Specialist

Company: Artech LLC
Location: Leesburg
Posted on: January 26, 2023

Job Description:

Content Studio: Social Media Marketing Specialist

The Content Studio is VW Marketing s In-house Social + Content team. We are seeking a Social Media Marketing Specialist to lead Social Media Strategy and helping to support Social Media projects and operations. This role will work closely with the Content Manager of the Content Studio in developing Social Media Strategy and Best Practices.

This Social Media Marketing Specialist will work closely with the team s Social and Creative members to help develop social assets and copy. The role will also work with the team s Content Producers to help align any relevant production aspects. This role will also assist the Content Manger in team operations including Vendor/Agency management, budgeting and finances, and resource management.

ROLE RESPONSIBILITIES
" Develops Social Media strategy for assigned projects, integrating brand messaging positioning, as well as Social best practices and insights
" Works with Studio Content Manager and team Content Producers in developing and compiling the Brand s Social organic content strategy for projects and campaigns
" Supports Social Media projects from inception to completion, ensuring strategic and creative alignment are met
" Supports project status, and milestones through team s project management platforms
" Works with Social Community & Engagement Specialist in developing Social editorial calendar, participates in any relevant brainstorms
" Assists in social publishing and scheduling when needed
" Assists Studio Content Manager in processing vendor invoices and managing team finances and budgets
" Works with other team members to develop Social storytelling on assigned projects

QUALIFICATIONS
Years of Experience: 5+ years of relevant experience

Education: Bachelor s Degree in Marketing, Communications, Digital Marketing, Social Media, or related field - required

Skills:
" Communication Skills: Strong verbal, writing, and grammatical skills. Be authentically positive, fun, and enthusiastic
" Cross collaboration: Comfortable in bringing people, processes or systems together to achieve common goals
" Organization: Able to work under tight deadlines, work under own initiative, and multi-task various projects
" Resourceful: Able to learn and Client available brand resources and leverage them in everyday work. Strong problem-solving skills.
" Analytical and conceptual thinking: Ability to align and develop content according to establish Brand and campaign guidelines. Able to analyze and interpret social media metrics and insights to optimize content.

Specialized Skills:
" Must have experience in Social Media Marketing, preferably for a consumer brand or similar experience with a Marketing/Advertising agency
" Strong knowledge of Social Media strategy on both legacy and emerging platforms
" Strong experience working with a consumer brand, ensuring brand positioning is reflected in Marketing/Advertising materials
" Experience with Project Management platforms (Asana, Click-Up, Monday, Sharepoint, etc.)
" Experienced at prioritizing multiple tasks and requests across multiple stakeholders
" Strong relationship management and conflict resolution skills; Clearly demonstrates the ability to work in a dynamic environment through flexibility, resilience and a positive outlook
" Excellent communicator with ability to write clear, well-constructed communications. Strong Client Excel skills and experience
" Experience developing social media content, calendars, and strategy

Work Flexibility: Domestic travel may be required - estimated at 10 - 15%

Keywords: Artech LLC, Leesburg , Social Media Marketing Specialist, Other , Leesburg, Virginia