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Senior Marketing Data Analyst

Company: CustomInk
Location: Leesburg
Posted on: June 6, 2021

Job Description:

Are you a curious-by-nature analyst with a knack for connecting the dots between complex data sets, technologies, processes, and people? Do you believe in the power of data to improve customer experience and drive business results? If so, we'd love to chat!

Custom Ink, the leader in custom apparel for groups and communities, is all about bringing people together. That's what inspires our innovative online platform, world-class customer support, and award-winning work environment. With 1,600+ team members ("Inkers"), we are passionate about the success and well-being of our team and have earned frequent recognition as a top workplace from such organizations as Fortune Magazine and The Washington Post. Our customers are counting on us to come through for them, and that's important to all Inkers - no matter what role they're in.

How you'll make a difference:

As Senior Data Analyst, focused on our Marketing initiatives, you'll be a strategic partner in ensuring channel effectiveness and scalability, increasing the profitability and success across Search, Digital, and Offline channels. You'll serve as a strong partner for driving important business decisions by providing analytical thinking and approaches to our understanding of marketing and creative performance. Your work will also lead to increased success and performance for our teams and will uncover insights and understanding of diverse customer needs that will lead to meaningful long-term engagement and increased customer loyalty for Custom Ink . At Custom Ink, we love data so your skills will be in high demand and your work will be highly visible. You'll also play a critical role in elevating the Data & Analytics function and will report to the Director of Data Analytics.

What you'll do:

Custom Ink is focused on growth, high-performance, and innovation, all while delivering a best in class customer experience no matter the touchpoint. As Senior Data Analyst working with our Marketing teams, you'll:

  • Drive timely and valuable insights and reporting that contributes to strategic decisions and Marketing effectiveness
  • Measure channel/campaign performance, develop deep insights to drive performance, and design sophisticated testing plans.
  • Develop insights, leveraging an outside perspective, on how we can improve/scale channels and their corresponding sales funnels
  • Build a detailed understanding of our datasets and brainstorm how to use that data to drive our marketing efforts and attribution modeling techniques
  • Provide subject matter expertise as it relates to attribution modeling, marketing mix, etc.
  • Build a trusted partnership with the marketing team, their agency partners and related teams in Finance and Merchandising to understand their needs and programs and contribute to clear business cases
  • Expose root cause of changes and trends and recommend actions to accelerate or curb them
  • Collaborate with Data & Analytics leaders to plan for and prioritize work that keeps us oriented toward goals that drive our business forward as well as continuously evaluate process and collaboration within the D&A function to increase capacity
  • Contribute to the performance of your peers through collaboration and partnership while leveraging business acumen
  • Maintain a big picture focus while directly supporting specific Marketing- no area of our business is an island!

How you'll be measured:

Success in this role is critical to the successful and healthy growth of Custom Ink and vital to building successful marketing strategy and channel optimization. Therefore, success will be measured by:

  • Perform insightful and actionable analyses that help drive improvements in Marketing
  • Expose root cause of changes and trends and recommend actions to accelerate or curb them
  • Become a trusted advisor to our Marketing teams
  • Be a champion of data democratization throughout the company
  • Demonstrate impact of analysis on business results
  • Sales performance of existing, evolved, and new programs
  • Marketing cost savings and process optimization driving efficiency gains

What we're looking for:

This is a critical role so we've set our sights high:

  • 5+ years experience performing analysis on large and often incomplete data sets and translating results for consumption by business partners. Marketing focus a plus.
  • Expert in Excel and SQL. Google Analytics, Tableau, R and Python skills desired. Demonstrated use of machine learning techniques (logistic regression, linear regression, etc.) for business problems a plus
  • Excellence in statistics, data & analytics, predictive modeling & hypothesis testing
  • Demonstrated strategic problem solver
  • Ability to be a strong partner to the business, influence decision making and focus on details while keeping an eye on overall objectives
  • Ability to juggle multiple ongoing projects, seamlessly transition between them, and work autonomously
  • Ability to determine tech and data needs from business requirements
  • Values data integrity and accurate reporting
  • Stellar interpersonal and communication skills, including the ability to adjust approach/message by audience
  • A passion for continuous improvement and problem solving, with a genuine desire to own and build something special
  • A head for business and numbers and a heart for people

In addition, you must share our company values-practicing the Golden Rule, taking Ownership, and driving and embracing Innovation.

Custom Ink uses E-Verify to confirm the employment eligibility of all new team members. To learn more about E-Verify, including your rights and responsibilities, please visit www.dhs.gov/E-Verify.

CustomInk, LLC ("Custom Ink") is an Equal Opportunity Employer. We celebrate diversity in all forms and are committed to maintaining a discrimination-free workplace that treats applicants and employees with dignity and respect. Our employment process is conducted without regard to race, color, religion, nationality or ethnic background, sex, pregnancy, sexual orientation, gender identity or expression, age, disability, protected veteran status, genetic information, or other attributes protected by state, federal, and local law.

Keywords: CustomInk, Leesburg , Senior Marketing Data Analyst, Other , Leesburg, Virginia

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