Marketing Manager-Demand Generation and Campaign Management

Company: Kore 1
Location: Leesburg
Posted on: September 13, 2020

Job Description:

Marketing Manager-Demand Generation and Campaign Management Leesburg, IN

Full-time

Company Description Kore1 Technologies, the world leader in recruitment is currently looking to hire a Marketing Manager for our client near Leesburg, IN. We are looking for someone with extensive Demand Generation and Campaign Management experience. Additionally, we are looking for some with extensive hardware experience related to hardware maintenance equipment (Lawn & Yard, Long-handle, pruning, striking & snow tools, wheelbarrows, turf maintenance equipment).

We are seeking a self-directed, enthusiastic Manager of Demand Generation and Campaign Management who has proven experience managing marketing and corporate communications in the B2B hardware industry. We will rely on you to plan and execute integrated marketing programs that drive awareness and demand for our company and products. As an established provider within the hardware supply channel, we continuously look for ways to drive awareness of our brand and thought leadership with customers and influencers - your role will be vital to helping us to do this with impact, clarity, and consistency.

Job Description Develop annual marketing campaign plan aligned to sales and revenue objectives related to new business development and to growth on existing customers

Direct national and targeted campaign development, execution and follow up: define target audiences and campaign objectives, Identify best media and investments to achieve campaign objectives, report on campaign results

Optimize use of assets and content within marketing campaigns

Direct lead qualification and lead nurturing process using external and internal resources

Measure and report on campaign effectiveness, with a specific focus on pipeline impact

Annual budgeting and monthly forecasting of marketing spend and resources

Results orientation – ability to define financial and non-financial campaign objectives and support marketing ROI considerations

Process driven – ability to design and implement lead to opportunity processes and develop business requirements and service levels to implement and automate these processes

Collaborative – Ability to work across Product and Sales organizations

Excellent Communications skills – ability to articulate marketing direction and results to senior leaders

Qualifications Here is the background and experience we are looking for:

10+ years marketing experience, 5+ years leading demand generation teams for high-growth B2B marketing

Advanced experience designing programs that maximize the capabilities of marketing to distributors and retailers

Advanced knowledge of using Salesforce.com for campaign tracking, performance reporting, and dashboard creation required.

Demonstrated ability to design and execute high-impact demand generation and cross-sell programs

Experience leading marketing teams.

Experience putting together and managing a marketing budget

Bachelors and Masters degrees from top universities preferred

Additional Information All your information will be kept confidential according to EEO guidelines.

Marketing Manager-Demand Generation and Campaign Management

Keywords: Kore 1, Leesburg , Marketing Manager-Demand Generation and Campaign Management, Other , Leesburg, Virginia