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Senior Manager, Marketing and Communications

Company: Cofense
Location: Leesburg
Posted on: March 7, 2019

Job Description:

Reporting to the Vice President of Marketing, the Senior Manager of Marketing and Communications is responsible for managing a team responsible for Public Relations and managing a team for brand execution, marketing communications, social channels, creative services, and web development. This position will help to ensure that the Cofense brand, value proposition, and messaging are effectively and consistently delivered across all communications channels. Essential Duties/Responsibilities

  • Develop and build the strategic vision for Public Relations in collaboration with the leadership and marketing teams
  • Working with marketing leadership, manage PR firms, setting goals, managing execution
  • Manage multiple PR firms and deliver regular reporting on progress
  • Build and manage a robust customer testimonial program to include references, videos and promotion of customer relationships.
  • Manage the Marcom team and project lists to help provide guidance and coaching around and ensure the Cofense brand identity and standard are positioned effectively and consistently delivered in all communications and marketing channels
  • Responsible for editorial direction, design and production of marketing assets including campaigns, product launches, collateral, digital media, advertising and events
  • Collaborate with other departments to create tightly integrated strategies; then drive decisions/tactics and take action
  • Develop and maintain professional and personal relationships with key business partners and customers
  • Balance competing priorities of PR while overseeing the Marcom team planning and execution
  • Other duties as assigned. The above statements are neither intended to be an all-inclusive list of the duties and responsibilities of the job described, nor are they intended to be a listing of all of the skills and abilities required to do the job. Rather, they are intended only to describe the general nature of the job. This job description is not a contract of employment, either express or implied. Employment with Cofense will be voluntarily entered into and your employment is considered at will. Cofense reserves the right to alter the job description at any time without notice. Knowledge, Skills and Abilities Required
    • Proven skills in the ability to develop sound marketing communication strategies and oversight of tactical implementation required
    • Strong project leadership experience with the ability to communicate with executive level management required
    • Demonstrated ability to drive consensus and alignment across functions required
    • Demonstrated success in managing third party vendors and providers in support of marketing communications initiatives required
    • Ability to manage multiple projects effectively required
    • Must be well organized and detail orientated
    • Must show initiative, flexibility, and creativity
    • Excellent writing, editing, proofreading, and verbal communication skills required
    • Ability to lead and inspire through trust and respect required Education and/or Experience:
      • Bachelors Degree in Marketing, Communications, Business or related discipline preferred
      • Minimum of Five (5) years of Management and Leadership experience in the Marketing field required
      • Experience managing multiple vendors
      • Experience developing and managing budgets, and hiring, training, developing, supervising and appraising personnel required
      • 8-10 years of demonstrated experience in Marketing, Communications and PR field preferred Compensation
        • Competitive salary and stock options
        • 401k with company match
        • Health, vision, dental, disability, life insurance
        • Telecom expense reimbursement Location Leesburg, VA Cofense is committed to equal employment opportunity. We will not discriminate against employees or applicants for employment on any legally recognized basis [protected class] including, but not limited to: veteran status, uniform service member status, race, color, religion, sex (including pregnancy), gender identity, sexual orientation, national origin, age, physical or mental disability, marital status, genetic information or any other status or characteristic protected by applicable national, federal, state or local laws and ordinances. We adhere to these commitments in all aspects of employment, including recruitment, hiring, training, compensation, promotion, benefits, and discipline.

          Keywords: Cofense, Leesburg , Senior Manager, Marketing and Communications, Executive , Leesburg, Virginia

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