Product Marketing Manager
Posted on: February 17, 2019
Overview Reporting to the Director, Product Marketing, the Product Marketing Manager is responsible for owning the go-to market strategy for a Cofense product/solution and to ensure that our messaging, value propositions and sales materials continue to resonate strongly with our clients around the world. Responsibilities Essential Duties/Responsibilities Effective communication of corporate messaging to press and customers Engage with internal teams to prioritize, create and implement campaigns that align to business goals. Own your campaigns; collaborate with others to create, implement, execute and measure them Plan the launch of new products and releases and manage the cross-functional implementation of the plan Develop and implement messaging platforms that clearly position the company and its product lines in the marketplace Establish and maintain a marketing relationship with key customers who are willing to be reference for case studies, speaking events and video testimonials Create high-impact internal and customer facing messaging that clearly communicates the value and unique advantage of our products, including thought leadership development Develop and manage sales tools including sales presentations, ROI analysis, market analysis tools, competitive intelligence, and positioning documents Develop vertical specific content to better reach target industries and partner specific content to support our key channel partners and resellers Other duties as assigned The above statements are neither intended to be an all-inclusive list of the duties and responsibilities of the job described, nor are they intended to be a listing of all of the skills and abilities required to do the job. Rather, they are intended only to describe the general nature of the job. This job description is not a contract of employment, either express or implied. Employment with Cofense will be voluntarily entered into and your employment is considered at will. Cofense reserves the right to alter the job description at any time without notice. Qualifications Knowledge, Skills and Abilities Required Very strong presentation and written communication skills Willing to travel 25% Excellent interpersonal and management skills to interact with staff, colleagues and cross-functional teams, customers and third parties Defines and executes programs positioned against competitor Understand CRM and how the CRM system works together with Demand Generation and automation tools Education and/or Experience: 5 years of software product marketing experience, preferably in security, with at least 2 years' experience in a field facing role Bachelor's in Business or Marketing preferred Compensation: Competitive salary 401k with company match Health, vision, dental, disability, life insurance Telecom bonus Location: Leesburg, VA Cofense is committed to equal employment opportunity. We will not discriminate against employees or applicants for employment on any legally recognized basis [protected class] including, but not limited to: veteran status, uniform service member status, race, color, religion, sex (including pregnancy), gender identity, sexual orientation, national origin, age, physical or mental disability, marital status, genetic information or any other status or characteristic protected by applicable national, federal, state or local laws and ordinances. We adhere to these commitments in all aspects of employment, including recruitment, hiring, training, compensation, promotion, benefits, and discipline. EEO Category Professionals
Keywords: PhishMe, Leesburg , Product Marketing Manager, Executive , Leesburg, Virginia
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