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Marketing Communications Manager

Company: Composite Panel Association
Location: Leesburg
Posted on: November 1, 2018

Job Description:

Composite Panel Association (CPA), under the supervision of the Senior Marketing Director, is seeking a design-minded Marketing Communications Manager to be responsible for managing the marketing communications and digital marketing activities with specific outreach to the architect and design community utilizing media platforms such as Houzz, Pinterest, Facebook, Twitter, etc.

Job responsibilities include general association communications, educational outreach and annual meetings and events to support the composite panel wood products and decorative surfacing industries.

Communications Duties Include (60%):


  • Responsible for all aspects of association's digital marketing presence
  • Manage social media networks, including creating and designing posts and paid campaigns
  • Manage association website by creating and editing content, optimizing SEO, executing paid search campaigns and developing analytics reports
  • Write, edit and publish weekly electronic member newsletter
  • Create and oversee the design of print magazine ads and other collateral material
  • Develop and present short report on digital marketing initiatives during annual meetings

    Educational Outreach Duties Include (30%):

    • Manage CPA's presence at 3-4 trade shows annually, including booth design, collateral material and follow-up communication to leads. Onsite management at 2 trade shows per year
    • Manage the development of the association's Buyers Guide content that appears in industry magazine
    • Manage all aspects of the association's CEU program, including administration with accrediting agencies
    • Manage the development of new multimedia educational materials that promote industry products, including videos, infographics and gifs.

      Annual Meetings and Events (10%):

      • Develop online and print marketing and promotional materials, including onsite attendee brochure
      • Attend two annual meetings each year and assist with onsite logistics, meeting planning duties

        Keywords: Composite Panel Association, Leesburg , Marketing Communications Manager, Advertising , Leesburg, Virginia

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