Email Marketing Coordinator
Company: Prison Fellowship
Posted on: September 15, 2018
OVERVIEW: In summary, the unique purpose of this role. The Email Marketing Coordinator is responsible for setup, testing, maintenance, and augmentation of Prison Fellowship's scheduled and automated email communications. This position works primarily within the Marketo marketing automation platform and the NGOC (Salesforce) CRM. Regular activities include uploading content into HTML email templates, proofreading content and suggesting adjustments and improvements, and scheduling regular email sends. Also includes management of email marketing automation initiatives, including setting up triggered email flows, user personalization, and A/B testing. Requires some email copywriting, template modification, and subscriber data management. Daily monitoring and weekly reporting of metrics, including analysis for both scheduled and automated email streams. PRINCIPAL DUTIES AND RESPONSIBILITIES: Listed below are this position's main areas of responsibility (typically 4-6), with brief descriptions of the kinds of tasks involved. Set up, maintain, and test automated communication series within the Marketo marketing automation system. Includes setup and management of email marketing automation initiatives, creation of user communication paths based on unique user variables and qualifications, personalized messaging, and carrying out A/B testing on automated marketing campaigns to maximize results. Plan, set up, and implement scheduled marketing emails to nurture relationships with Prison Fellowship audiences. Includes occasional copywriting, managing content needs, collaborating with marketing content team and other content stakeholders, and providing additional editing where necessary. Uploading content into HTML templates, email content and subject-line testing, and scheduling email sends. Monitor email effectiveness and suggest improvements. Provide insights into overall marketing KPIs that overlap with email channel. Creation and maintenance of ongoing email metric dashboards and reports and email marketing launch calendars. Proofread emails for clarity, grammar, and spelling. Troubleshoots technical issues related to HTML templates, list segmentation and other aspects of email execution, as required. Collaborate with IT department to routinely manage subscriber data and monitor and preserve email list health. Maintain a current understanding of email marketing best practices and apply them to the execution of email campaigns. MINIMUM QUALIFICATIONS Christian faith consistent with the Prison Fellowship Statement of Faith Minimum years of relevant experience: 1-3 years Education: Bachelor's or associate degree in marketing, communications, or other digital related fields. Knowledge areas: Email marketing, marketing automation, email send platforms, CRM basics, UX fundamentals Computer/Technology Skills: Experience using marketing automation platforms (Marketo [preferred], Pardot, or Hubspot). Experience using a CRM system (Salesforce preferred). Basic Photoshop skills. Experience testing and troubleshooting in multiple browsers or email clients. Basic HTML. MS Office. Knowledge of Marketo and SalesForce a big plus. Communication Skills: Excellent interpersonal, oral, and written communication skills. Demonstrated writing skills to include editing. Ability to work independently with minimal direction, while also functioning and contributing as part of a team. Percentage of travel required: Other Skills: Attention to detail a must. Strong analytical mindset and an ability to analyze email and testing results. Demonstrated ability to analyze problems, interpret needs, and develop creative solutions. Ability to implement and track multiple projects. Ability to network and collaborate with others. Strong content editing skills. Satisfactory criminal background check (all positions). Physical Demands: The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. While performing the duties of this job, the employee is regularly required to talk or hear. Specific vision abilities required by this job include close vision, and ability to adjust focus. This position requires the ability to occasionally lift office products and supplies, up to 20 pounds.
Keywords: Prison Fellowship, Leesburg , Email Marketing Coordinator, Advertising , Leesburg, Virginia
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